Overview
Monthly Recurring Revenue
Annual Recurring Revenue
Stripe subscriptions × 12
Active Members
Alpha Pack subscriptions
Monthly Churn Rate
Cancellations ÷ active
Revenue & Profit
Green Invoice — Revenue & Expenses
Income · Expenses · Profit (ILS)
Stripe — Monthly Revenue by Account
Alpha Pack · AI Vault — last 12 months (USD)
Combined P&L
Stripe (reconciliation)
Should match GI income
GI Net Income (13 mo)
ILS invoices − refunds
GI Expenses (13 mo)
From Green Invoice
Net Profit (13 mo)
GI income − expenses
Monthly Combined P&L
Stripe revenue · GI net income · GI expenses · True profit
Income Streams (Green Invoice)
Revenue by Stream
Top Dog Summit · Referrals · Exit Program · Scale Program · Brand Optimization
Totals by Stream
Income = Green Invoice (ILS→USD) · Expenses = Wise transfers
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Subscription Metrics
New vs Churned Members
Monthly deltas from Stripe subscription events
Estimated Active Members
Running total (cumulative new − churned)
Client Cohorts & LTV
| Name | Source | Status | Joined | Left | Months Active | MRR (USD) | LTV (USD) | |
|---|---|---|---|---|---|---|---|---|
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Billing view:
Active Members
Monthly Revenue (MRR)
Active subscriptions
Annual Revenue (ARR)
Annualised
All-Time Gross
Since July 2025
Monthly Churn Rate
Annual:
Revenue & Jay Payments
Stripe Fees
Jay's Share (Total) 80%
Top Dog's Share 20%
Outstanding to Jay
Revenue Split Schedule
Gross → Fees → Jay → Top Dog (USD)
Exact Stripe fees deducted before split
New vs Churned Members
Running net total (cumulative new − churned)
| Month | Invoices | Gross | Stripe Fees | Net | Split | Jay's Amount | VAT | Jay Invoice | Top Dog | Paid |
|---|---|---|---|---|---|---|---|---|---|---|
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Members
| # | Name ↕ | Email ↕ | Monthly ↕ | Annual ↕ | Billing | Status | GHL Status | Joined ↕ | Left ↕ | Months ↕ | LTV ↕ |
|---|---|---|---|---|---|---|---|---|---|---|---|
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Course Members
Active Underdog subscribers
Course MRR
Monthly subscriptions
1:1 Clients
With Anthony Ceraldi
Underdog Income (Wise)
Via Wise transfers
Underdog Course Members subscribed before AI Vault launched
| # | Name | Monthly | Billing | Status | Joined | Months Active | |
|---|---|---|---|---|---|---|---|
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Course Revenue Partners splits applied to net course income after Stripe fees
| Partner | Entity | Share | Est. monthly | Payment | Notes | |
|---|---|---|---|---|---|---|
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1:1 Coaching Clients
| # | Client | Coach | Type | Status | Gross/mo | Coach cut | Top Dog net | Notes | |
|---|---|---|---|---|---|---|---|---|---|
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Underdog Income — Wise
| Date | Month | Amount (USD) | Reference |
|---|---|---|---|
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Program Lifetime
Total Gross Revenue
Since launch
Total Net Profit
After expenses
Total Expenses
Development & ops costs
Top Dog Total
Lifetime distribution
Lifetime Partner Distributions
| Partner | Total Distributed | Share of Net Profit |
|---|---|---|
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Income by Program
Year-over-Year Income Comparison
Green Invoice · monthly totals by selected years
Annual Totals by Program
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PayPal Balance
USD · auto-updated
Wise · USD
Current balance
Wise · EUR
Current balance
Leumi · ILS
Current balance
Leumi · USD
Current balance
Monthly Activity
Money in · Money out · Net
Profit · Selected Period
Total in minus total out · all accounts
Total In
All sources · USD
Total Out
All accounts · USD
Total Received (13 mo)
Gross payments in
PayPal Fees
Total Sent Out (13 mo)
Payments & expenses
Net Position (13 mo)
In − fees − out
All Transactions — Last 13 Months
| Date | From / To | Description | Type | Stream | Gross | Fee | Net |
|---|---|---|---|---|---|---|---|
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Every transaction here should have a matching document in Green Invoice. Bank transfers (T04xx) are excluded — only payments in/out are shown.
Update data:
PayPal → Activity → Download → CSV → upload below.
Multiple files OK · duplicates auto-deduped.
Last upload ·
ℹ️ Expenses: Full 13-month history via Wise Transfers API.
Income: Recent ~2 months only (Wise statement requires 2FA not available via API key).
USD only; ILS/EUR/GBP currency conversions are excluded.
Total Received
USD in · all sources
Total Sent Out
Payroll · suppliers · expenses
Stripe Payouts In
Alpha Pack / AI Vault
Net Position
In − Out
Mess Less Brand
ML Income (Amazon/Shopify/TikTok)
ML Expenses (Factory/Shipping/Staff)
All Counterparties
| Name | Category | Received (USD) | Sent (USD) | Transactions |
|---|---|---|---|---|
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How to add transactions
- Log in to leumilink.co.il (business) or online.leumi.co.il (personal)
- Go to תנועות בחשבון → set date range → export as Excel
- Drop the
.xlsxfile intodashboard/leumi_uploads/ - Click Refresh above — the dashboard picks it up instantly
You can drop multiple files (e.g. one per year). Duplicate transactions are deduplicated automatically.
No files loaded yet.
Total In (13 mo)
ILS equiv.
Total Out (13 mo)
ILS equiv.
Net (13 mo)
In − Out (ILS equiv.)
Transactions
in last 13 months
All Transactions — Last 13 Months
| Date | Description | Type | Category | Amount |
|---|---|---|---|---|
| Drop a Leumi export file to get started. | ||||
Categories are auto-classified by description keywords. To tune them, edit
LEUMI_EXPENSE_RULES
in server.py.
Billing view:
Active Members
Alpha Pack subscriptions
Total MRR
from monthly Stripe members
Total ARR
all contract values
Total LTV
Cumulative revenue · all members
Avg LTV
active + cancelled
Churn Rate
avg monthly · last 12 mo
Active Members Over Time
Month-by-month headcount
MRR Trend
All billing combined
Current Members
| # | Name ↑ | Brand / Amazon ↕ | Facilitator ↕ | Monthly ↕ | Annual ↕ | Total Paid (LTV) ↕ | Joined ↕ | Months Active ↕ | Billing ↕ | Access Until ↕ |
|---|---|---|---|---|---|---|---|---|---|---|
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| # | Name ↕ | Brand / Amazon ↕ | Facilitator ↕ | Total Paid (LTV) ↓ | Joined ↕ | Left ↕ | Months ↕ |
|---|---|---|---|---|---|---|---|
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TDS 2025 – Cascais
May 14–18, 2025 · 5-day event · Portugal · Completed
Gross Revenue
GI tickets + sponsors
Refunds
Credit notes in GI
Net Revenue
After refunds
Total Expenses
Wise-tracked only
Net P&L
Net revenue − expenses
Total Physical
All on-site attendees
Team
Organizers & staff
Speakers & Sponsors
On-site only
Attendees
Paid tickets
Expenses Wise transfers · Wise-tracked only
| Vendor / Person | Category | USD | |
|---|---|---|---|
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GI Receipts click 📄 to view inline
| Date | Supplier | Description | Amount | Doc |
|---|---|---|---|---|
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People
Team · Speakers · Sponsors · Attendees
| # | Name | Company | Role | Pax | Amount | GHL | |
|---|---|---|---|---|---|---|---|
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Budget vs Actual Wise actuals · edit budgets to plan
| Category | Budget | Actual | Remaining | % Used |
|---|---|---|---|---|
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Team Travel
Hotel: Onyria Quinta da Marinha · €270/night + €4 city tax = €274/night · 1 EUR = 1.12 USD · Checkout May 8, 2025
| Person | Role | Flight | Hotel | Other | Total | Notes |
|---|---|---|---|---|---|---|
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Payment Log From Wise · chronological
Total Paid Out
All Wise transfers
Reimbursements
AP Member reimbursements
Vendors & Staff
Venue, facilitators, etc.
| Date | Vendor / Person | Category | Amount (USD) | Original |
|---|---|---|---|---|
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Event Timeline May 14–18, 2025 · click any slot to edit
Virtual Summit 2026 May 20-22, 2026 · Virtual 3-day event
Gross Revenue
All ticket sales
Refunds
Credit notes
Net Revenue
After refunds
Attendees
Paid tickets
Attendees & Call Tracker
Call status pulled from GHL tags · add
vsm call booked / vsm call done / vsm converted
| # | Name | Paid | Call Status | GHL Signals | GHL | |
|---|---|---|---|---|---|---|
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TDS 2026 – Cyprus Sep 8-10, 2026 · 3-day physical event · Upcoming
Gross Revenue
Tickets + sponsors
Refunds
Cancellations
Net Revenue
After refunds
Expenses to Date
Deposits paid
Active Tickets
Not cancelled
Net P&L
Revenue − expenses
Payment Schedule Vendor commitments · cashflow
Paid
Confirmed payments
Upcoming
Fixed amounts only
Next Due
| Due Date | Vendor | Category | Description | Amount | Status | Note | |
|---|---|---|---|---|---|---|---|
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Budget vs Actual
| Category | Budget | Spent | Remaining | % Used |
|---|---|---|---|---|
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Ticket Sales
| Date | Name | Company | Type | Pax | Amount |
|---|---|---|---|---|---|
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Cancelled paid & refunded
| Name | Company | Type | Pax | Paid | Refunded | |
|---|---|---|---|---|---|---|
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Speakers Keynote & sessions
| Name | Company | Role | Fee (USD) | Hotel Nights | Status | Notes |
|---|---|---|---|---|---|---|
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Team Complimentary & team tickets
| Name | Role | Ticket Type | Amount | Date | GI Match | Refunded | Notes |
|---|---|---|---|---|---|---|---|
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Sponsors
| Name | Company | Type | Amount | Status |
|---|---|---|---|---|
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Expenses Paid
| Vendor | Category | USD | |
|---|---|---|---|
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Flights Team & speakers
| Name | Role | Route | Date | Cost | Status |
|---|---|---|---|---|---|
| No flights added yet — click Edit to add | |||||
Accommodation Hotel rooms · team & speakers
| Name | Role | Check-in | Check-out | Nights | Cost | Status |
|---|---|---|---|---|---|---|
| No rooms added yet — click Edit to add | ||||||
Revenue This Month
Amazon + Shopify + TikTok
Net Profit This Month
Revenue − all expenses
Total Invested
Cumulative capital deployed
Monthly Fixed Costs
Tools + salary
Revenue by Channel
Revenue — Amazon · Shopify · TikTok
Last 13 months (USD)
Amazon
Shopify
TikTok
Product P&L
| Product | Total Invested | Revenue To Date | Net Return | ROI | Status |
|---|---|---|---|---|---|
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Revenue Breakdown — Current Month
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Inventory Snapshot
| Product | Amazon FBA | FBA Inbound | TikTok | Momentum 3PL | Total Units |
|---|---|---|---|---|---|
| No inventory data yet. | |||||
Full inventory management →
Amazon via Sellerboard
Current Month
Revenue
Net Profit
Amazon Fees
PPC Spend
By Product
| Product | Revenue | Units | PPC | Net |
|---|---|---|---|---|
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Add
SELLERBOARD_CSV_URL to .env to enable Amazon data.Inventory
| Product | Amazon FBA | FBA Inbound | TikTok | Momentum 3PL | Unit Cost | Total Value |
|---|---|---|---|---|---|---|
| Amazon FBA data loads from Sellerboard. Add 3PL/TikTok units below. | ||||||
Manual Inventory (3PL / TikTok)
Product
Location
Units
Unit Cost ($)
TikTok Shop HiveHQ CSV upload
Current Month
TikTok Shop performance
GMV / Revenue
Net
Orders
Platform Fees
Creator Outreach
| Platform | Handle | Name | Status | Date | Followers | 30d GMV | Notes | |
|---|---|---|---|---|---|---|---|---|
| No creators yet. | ||||||||
Add Creator
Platform
Handle
Name
Profile Link
Followers
30d GMV ($)
Status
Date
Notes
Shopify Admin API
Current Month
Direct website sales
Revenue
Net Profit
Orders
Fees (est.)
Add
SHOPIFY_STORE, SHOPIFY_API_KEY, SHOPIFY_API_PASSWORD to .env.Paid Traffic
📣
Coming soon
Meta Ads Manager
Connect Meta Business Suite to track ad spend, ROAS, and purchase conversions from Facebook & Instagram campaigns.
Email / Newsletter newsletter → direct purchase funnel
Total Subscribers
Paid Subscribers
Free Subscribers
Paid %
Posts Published
30d Views
Avg Open Rate
Subscriber Growth
Free vs Paid over time
Posts
| Title | Date | Views | Opens | Open% | ↩ |
|---|---|---|---|---|---|
| No post data yet. | |||||
Capital Invested
Cumulative Investment
All capital deployed in Mess Less brand
Total Invested
Break-Even Progress
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Log Investment / Expense
Date
Product
Category
Description
Amount (USD)
Notes
| Date | Product | Category | Description | Amount | Notes | |
|---|---|---|---|---|---|---|
| No entries yet. | ||||||
Affiliates
All-time commissions
2026 so far
This month
Overdue affiliates
Monthly commission income
Affiliate directory
| Affiliate ↑ | Commission terms ↕ | Method ↕ | Frequency ↕ | All-time ↕ | Last payment ↕ | Status ↕ |
|---|---|---|---|---|---|---|
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Monthly breakdown
Leumi Document Status
Track monthly uploads for all 4 Leumi document types · Jan 2024 → present.
On the 1st of each month, export the previous month from Leumi and click Upload for each type.
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Monthly Coverage Detail (show)
Expenses — Leumi Import
Transactions are auto-loaded from dashboard/leumi_uploads/ and auto-categorized by vendor rules, then cross-referenced against Green Invoice.
Drop Leumi XLS/HTML file here or click to browse
Supports CC statement (מסטרקארד) and bank account (עו"ש)
| Date | Vendor | Amount | Business Unit | Category | GI Status | Action |
|---|
Payments
Team
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Israeli Payroll & Owner Loan — Tomer & Shani
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Recurring Payments
Monthly & annual commitments
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One-Time Expenses
Non-recurring — Wise · Leumi CC · PayPal
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Fees & Exchange Rates
Leumi CC FX · Wise spread · PayPal — monthly cost of financial fees
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▶ Green Invoice document types in your account — verify GI_INCOME_TYPES & GI_EXPENSE_TYPES in .env
| Type Code | Known Label | Docs (last 13 mo) | Total ILS | Tracked As |
|---|---|---|---|---|
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If your expenses show as "not tracked", add that type code to
GI_EXPENSE_TYPES
in your .env and restart the server.